Did you know that visual content is 40 times more likely to be shared on social media platforms than any other content? Another shocking thing that you might not know is that 22 percent of items sold online are returned to the retailer because “the product looks different than in the photo”.
This information makes it obvious that high-quality product photography plays an important role in determining your sales. In this article, you will be able to read about the benefits of having good product photographs. Let’s take a look at the list:
It Gets Customers in the Mood
Product photography is a massive part of your business that you need to really think about when trying to convince people to buy your products. Especially when online shopping popularity is growing. Product photography is important. In fact, it's so important it can be the difference between making a sale and losing a lot of customers. Your visitors will always be drawn to an image before they read the text on the page, so you need to make sure that your images look awesome. Professional product photography ensures that your products look appealing and allow customers to stay longer on your site and it also increases the chances that they go for your product over your competitors'.
You cannot take a potential customer camping just to show them how comfortable your sleeping bag is. However, you can convey that feeling through the pictures on your website.
Perfectly shot, comfortable, and useful product pictures can draw the attention of your potential customers in a matter of seconds. Hence, you will be increasing the chances of sales.
It Builds your Brand
How Important Is Product Photography Techniques
A photograph is not a short-term plan, but it is a long-term solution to get your business recognized in the world of e-commerce. Consistently posting pictures of your products over several months can show people that your brand is professional, valued, diverse, innovative, and high-quality. It helps people believe that your brand cares about how they are seen by potential customers.
It Promotes Silent Communication
Pictures speak louder than words. People browsing through different online platform have limited patience and time to read all the text in your product description. So, in this case, you should mention the available products sizes, features, and colors.
It Sets the Right Expectations
As previously mentioned, 22 percent of sold online products are returned because they do not look the same as in the photos. It is always good to show your products as they are, hence, you should not add filters, effects, and similar things.
You should set your customer expectations about what they are looking at right. So, you will not have to deal with customers returning the products they purchased. Check out this website if you want to read about what product photography services you can get.
it keeps the Competition Away
You might feel like your products are 100 percent unique, however, that is not entirely true. It is likely that there are hundreds of products just like yours. Hence, you should think about the pictures you post on your website.
Show that your company and products are more attuned to details and that they are better than the products of your competitors.
It is Cost-effective
How Important Is Product Photography Important
With all your marketing strategies in place, it is a good idea to have one that is an all-in-one payment solution. This will be much cheaper than other strategies and you will be surprised that you can generate more sales from having a cheap strategy option.
Conclusion
There are various ways that you can boost sales and one of the most beneficial tools that you could use is called photography. If you want to keep your customers returning, drive more sales, and have good product reviews, make sure that you have high-quality photographs of your products.
When investigating a new product, what is the first thing that you notice? The answer is: What it looks like, and that's where it all starts. We start to look at the product at all angles; we Google for images of it in action; we search for industry publications for what editors are saying about it; and we YouTube it in action and watch other people’s review on it. None of these mediums would be helpful without good photography.
People are visual. Language used to be visual with hieroglyphs. People remember 80% of what they see and just 20% of what they read. Good product photography is important for your rental store because it draws in your customers’ imagination on how they could use the product on their jobsites and/or how it could improve how they can perform a task.
When taking photos, encourage your photographers try to strike a psychological and emotional cord that will let viewers feel and imagine what they are seeing. For example, landscape picture of a sunset is just a sunset and nothing more, but a good photographer can capture a sunset to make a viewer feel warm, bright and calm. With aerial equipment, if a boom lift’s specifications claim that it’s designed to have 90 feet of outreach, seeing is believing. If you can provide good supporting photography to show your customers how to use that 90 feet of extension to reach difficult places, like under a bridge support, for inspection work, they will be more likely to call you the next time they need to rent an aerial with extended outreach.
How Important Is Product Photography And Image Editing In Ecommerce
Having good product photography can help you rent your products because your customers can see what they are getting before its delivered to their jobsite, as well as know a little bit more about what to expect from the product, lowering risk of returns and disappointment.